Elena Barattini

Head of Education

Before I found my calling in wine, I had a successful career in sports marketing, most notably for the Italian Olympic Committee at the 2008 Olympics in Beijing and the 2010 Winter Olympics in Vancouver. I worked on sponsorship and marketing strategy and my role involved managing the sponsor relationships and their promotional activities abroad.

I decided to pursue my love of wine and, having moved to London from Italy, I joined Fortnum and Mason as a Wine Advisor in 2012, followed by five years working as a Sommelier, first with The Royal Automobile Club then The Oriental Club, where I was promoted to Head Sommelier and Beverage Manager in 2017 and completed the WSET Diploma and the WSET Educator Program.

I joined the Veraison team in 2018, where I am responsible for delivering inspirational and engaging educational sessions to the on-trade. My background in hospitality means that I understand the requirements and perspectives of those I train. The best part of my role is giving Front of House staff the confidence to talk about wine, which is often an intimidating topic, and being part of a growing team that strives for excellence.

The wine most likely to be purchased on your staff account?

Luis Seabra Vinhos from Portugal

Silvia Pampaloni

Wine Educator

Born and raised in Italy, I always had a passion for food which then developed into wine. My journey started when I enrolled at the University of Media & Journalism in Florence and I later started writing for a local wine magazine. Travelling through vineyards to interview winemakers for the magazine cemented my understanding of the process, the complexity and the inherent beauty behind a bottle of wine.

My passion grew day by day and I could feel that I wanted to learn more, I wanted to make this passion a career. At the age of 25 I began working for a food and wine marketing agency and various local wine bars. The agency was my first step towards combining my university education with my passion for wine.

An insatiable curiosity drove my thirst for knowledge and after an exciting year I realised that I wanted to progress my education in London. So in 2013 I landed in the big city to broaden my knowledge of wine and progress my career.

For the first 3 years in London I worked as a wine specialist at Bedales Wines. In 2014 I completed my WSET Level 3 qualification and a year later I became a certified Educator, holding Levels 1 & 2.

As a Wine and Spirits Educator for Veraison, it’s my job to develop and deliver engaging training sessions to the on-trade, in addition to teaching WSET courses. After many years working in hospitality, I know that wine can sometimes be a little intimidating and being able to provide hospitality staff with some guidance to build both knowledge and confidence, is extremely rewarding. 

The wine most likely to be purchased on your staff account?  

Ferraton Père et Fils Saint-Joseph 


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